Privacy Policy

We take your privacy very seriously

Morgan Retail Limited (La-Z-Boy is a division of Morgan Retail Limited, and is referred to as “La-Z-Boy”, “we”, “us”, and “our” in this Policy) value our customers and respect your privacy.  This Privacy Policy explains how we collect and manage your personal information.  This privacy policy applies only to information collected online through our website and describes the personal information we collect about you, why we collect it, how we use it, and when we share it with third parties.

We value your privacy and comply with the Privacy Act 2020, ensuring proper handling, management, and disclosure of your personal information. For more details, please visit www.privacy.org.nz.

We gather information from our website to enhance your shopping experience and keep you informed about our products, services, and promotions. We do not sell or rent your personal information to third parties who provide services on our behalf or with whom we collaborate to offer specific products or services. 

What we collect

We may collect the following information:

• • Name
• • Date of birth
• • Contact information including email address, telephone number, and residential and mailing address(es)
• • Demographic information such as age, gender, purchase history, postcode, preferences and interests
• • Financial information including methods of payment you use
• • Feedback including opinions you share with us directly
• • Details on products you are interested in, via product detail emails
• • Order and purchase history including information about the services or products you have purchased from us, or have enquired about
• • Browsing behaviour including information regarding when you visit our website, what pages and browse, and products you are interested in
• • Other information relevant to customer surveys and/or offers

How we collect personal information

We may collect personal data about you in several ways, such as:

• • With your consent, we collect information directly from you for specific purposes, such as when you create an account, make online or in-store purchases, communicate with us (by phone, letter, or email, or when entering competitions), or subscribe to our email marketing list.
• • We also obtain information from third-party sources to provide you with our products or services, including publicly available data (like public posts on social media).
• • Additionally, we use cookies and automated tracking technologies like pixel tags. However, in most cases, this data does not include information that can personally identify you.

What we do with the information we gather

We may utilize your personal information in the following ways:

• • Order Processing: To manage and fulfil your orders, including sending emails to confirm your order status and delivery.
• • Communication: To stay in touch with you and provide information via postal mail, email, or other methods about our products, services, and promotions, unless you’ve opted out of receiving promotional communications.
• • Direct Marketing: With your consent, we will send you marketing, promotional, and competition-related materials concerning our products and services, possibly through third parties like Google.
• • Account Administration: To establish and manage your accounts with us, and to handle and execute our promotions, including evaluating the effectiveness of our online advertising.
• • Customer Insights: To better understand your shopping preferences, analyse trends and statistics, and gather broad demographic information about visitors to our website, including tracking user behaviour.
• • Site Enhancement: To help identify and resolve issues with our site design, products, and services, and to improve your shopping experience.
• • Security: To safeguard the security and integrity of our website and business operations.

You always have the choice not to receive marketing information.  For instructions on opting out, please see the section entitled “Changing what promotional communications you receive” below.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

We do our best to provide you with a safe and convenient shopping experience.  La-Z-Boy limits the number of employees that have access to the databases that contain personal data, and employees are advised of the importance of confidentiality.  In addition, it is our policy to never send your credit card number via email. 

When you input your personal information on our website, we employ Secure Sockets Layer (SSL) technology to safeguard your data as it is transmitted to us. SSL technology ensures that everything you enter at checkout, including your credit card details, billing, and delivery address, is encrypted by your device. This encryption scrambles the data, making it unreadable and incomprehensible to unauthorized computers, thus maintaining the privacy of your information during transmission.

To ensure that you are on our secure server before submitting personal financial information, check the address bar or URL line of your browser. If you are on a secure server, the address will start with “https” instead of “http.” Although we utilize these security measures, please be aware that absolute security cannot always be guaranteed.

If there are any changes to our information practices, we will update our Privacy Policy on this website. Continuing to use our website or providing additional personal information signifies your acceptance of and agreement to the revised terms of this Privacy Policy. We recommend that you review this Policy periodically to stay informed about any updates.

Except as outlined in this Privacy Policy, we will not share your personal information.

La-Z-Boy may collect, use, and store your information in order to provide you with our products and services, understand your needs, and provide you with better services, including: 

• • With our service providers who manage our customer information and perform services on our behalf, such as fulfilling promotions, sending communications to our customers and so on;
• • When we team up with another company to offer or provide products, services or promotions to our customers;
• • To conform to legal requirements (including, but not limited to, requirements in accordance with any applicable law, regulation, or government request) or comply with legal process, or to help maintain the law;
• • To protect our rights or property, or those of our related companies;
• • To enforce our terms and conditions;
• • To act in the interests of our, or our related companies, customers, or others. 

Changing or accessing your information

You may ask us to update your personal information by contacting through our Contact Us page. Please note that any request to update your personal information may take up to 10 working days to process.

You can review and change certain personal information related to your use of our website (such as your name and contact information). To access your information on the La-Z-Boy website, simply sign in to your account using your email address and password, and you will be able to edit your personal information in your account profile. When setting up an account on our site please ensure that you keep your account details private and confidential.

Changing what promotional communications you receive

By entering your details you give La-Z-Boy permission to add you to their database for promotional purposes.

La-Z-Boy wants to communicate with you only if you want to hear from us. If you prefer not to receive promotional information, such as information about special offers and sales events, you can let know by contacting our web team through our Contact Us page. If contacting our web team please be sure to include your full name and the email address you used when you registered with or made a purchase from La-Z-Boy.

You can choose to opt out of email promotional communications by clicking unsubscribe in the body of emails from La-Z-Boy. It may take up to 10 working days to process your request, during which period you may continue to receive communications from La-Z-Boy.

If you change your mind you can start receiving promotional communications from us again by signing up for the Comfort Club when you visit our website or our stores or by contacting us through the Contact Us page.

Please note that if you make an online purchase from us, we will continue to confirm your order status and shipment by email. We may also need to contact you via telephone, email or postal mail with questions or information regarding your order.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

• • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
• • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by letting us know using our Contact Us information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us this request using our Contact Us information.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

The Comfort Club

• • The Comfort Club is an email database confidentially and safely stored and managed by Morgan Group and/or independent La-Z-Boy licensees or retailers.
• • For those who sign-up to the La-Z-Boy Comfort Club they will receive email updates about new product launches, promotions and exclusive offers.
• • What we collect - your first and last name, email address & region.
• • We do not share this data with any other external business or service.
• • You can unsubscribe now, or at any time but you may miss out on the latest La-Z-Boy Comfort Club deals.

This Privacy Policy was last updated 30 October 2024.